That List Lady was founded in Tucson in 1986 by Anna Mae Wiersma, a veteran in the direct response marketing industry. Her background is in graphic design, mailing and publication circulation. The unique name came from customers of her former employer asking if they could still contact her for lists. Both the customers and her former employer referred to her as "that list lady" for convenience. Over time, since they kept calling, a business was founded, and the name stuck. That List Lady has grown from a one person, entrepreneurial company to a team of dedicated experts serving companies of all sizes.
